New Ad Option from Facebook Dedicated to Local Businesses

Facebook has a new advertising tool for local businesses. Competing against Google+ Business pages which offers the ability to be found in local search in Google, Facebook now offers a way for small businesses to advertise within Facebook's mobile news feed with a new Promote Local Business advertising platform.

Here is a quick look at the advertising tool. You have the ability upload an image, set a headline, set your text, budget, and control your targeted area.

Five Options to Help Increase Local Business Awareness

  • Call Now
    Click-to-call button offering an easy way to get a hold of your business through Facebook's mobile news feed.
     
  • Like Page
    Quickly have more user like your page.
     
  • Learn More
    Send people to a page on your website or blog to read more about your business or article.
     
  • Get Directions
    Easily offer driving directions to your local business.
     
  • Send Message
    Have users easily message you with questions or comments.
     

Metrics & Analysis

Like most Facebook advertising tools, the local business promotion will provide usage metrics to allow you to see how your ad performed. How many people saw the ad? Did people call? Did people click? The easy to read metrics can help each business determine if the ads were effective.

See results from you effort and budget spent.
This is a screenshot from an ad run by Facebook.

Check out Facebook's official Local Awareness Page to learn more and see how you could begin using local business ads in Facebook for your local business.